Lamborghini Sián Roadster

It was time for Bugatti to digitise and modernise their communication channels. An advanced platform was a must-have to keep their dedicated audience across the renowned luxury automotive brand’s major news. 

To reflect Bugatti’s slogan, “Create the Incomparable,” we needed to roll their legacy content into a new high-performance platform with a smooth experience that also championed the brand’s ethos. 

With leading technology paired with Next.js at the frontend, we designed an ultramodern tech stack that elevates Bugatti’s interface. We fitted a central content hub powered by a modern Content Delivery Network (CDN) with two modern cores: a headless Digital Asset Management (DAM) and a Content Management System (CMS). Optimised with swift loading times, plus flawless search and newsletter functions, users now stay in the know with Bugatti’s latest updates streamed in our dynamic app marked by luxury and style.